Can you believe it? “DTC [direct-to-consumer] ads have ‘limited’ educational value and may ‘oversell’ the benefits of drugs in way that may conflict with promoting health,” according to a study published in The Annals of Family Medicine. Maybe it’s because they are advertisements, which Merriam-Webster…
Nearly half of Americans don’t understand the information on drug websites that are created specifically for the public. The FDA news bulletin summarizes: Understanding content on the average drug website requires 12 years of education, meaning that only 55 percent of the U.S. population can…
Many drug ads and health public service messages unintentionally design advertising that is ineffective or harmful, according to a recent study at Indiana University. However, an earlier study contradicts these findings. (Via Kaiser Network‘s Daily Health Policy Report; Studies Show Mixed Results for Effects of…
Researchers Urge FDA To Require Prescription Drug Risks To Be Placed Prominently in Ads Article highlights: Information about drug risks must be presented in a more consumer-friendly format and displayed more prominently in ads (Ruth Day, Assistant Professor at Duke University) After reading or viewing…
A two-day FDA public forum on direct-to-consumer drug advertising began today. Spurred on by public and political opposition to current DTC ads, the FDA will use information gathered during the forum to issue advertising guidelines. In an attempt to stave off regulation, industry trade group…